Everything You Need to Market Your Salon
Tilavon includes a complete marketing toolkit designed specifically for salons. No third-party email tools required.
Email Campaigns
Design and send professional email campaigns to promote services, announce specials, and stay top-of-mind with clients.
SMS Marketing Campaigns
Reach clients instantly with targeted text message campaigns that drive immediate bookings.
Automated Marketing Flows
Set up campaigns that trigger automatically based on client behavior — birthdays, lapsed visits, new sign-ups, and more.
Audience Segmentation
Create targeted audience groups based on visit history, preferences, and spending to send more relevant campaigns.
Campaign Templates
Start with professionally designed templates and customize them to match your salon's brand and voice.
Campaign Scheduling
Schedule campaigns to send at the optimal time for maximum engagement and bookings.
Campaign Analytics & Tracking
Measure the performance of every campaign with detailed delivery, engagement, and revenue metrics.
A/B Testing Basics
Test different subject lines, messages, and offers to discover what resonates best with your clients.
Email Campaigns
Email campaigns are one of the most effective ways to drive repeat visits and promote new services. Tilavon's email builder makes it easy to create beautiful, branded emails without any design experience. Follow these steps to launch your first campaign.
Open the Campaign Builder
From your Tilavon dashboard, go to Marketing > Campaigns and click Create Campaign. Choose Email as the campaign type.
Choose a Template
Browse the template library for pre-designed layouts including service promotions, seasonal specials, holiday greetings, and announcements. Each template is mobile-responsive and matches your salon branding.
Customize Your Content
Use the drag-and-drop editor to add your text, images, and call-to-action buttons. Insert dynamic fields like the client's first name, last service, or loyalty points balance to personalize each email.
Select Your Audience
Choose from your saved audience segments or create a new one. You can target clients by visit frequency, last visit date, services used, spending level, or custom tags you've applied.
Preview and Send
Preview your email on desktop and mobile, send a test to yourself, then schedule the campaign for immediate delivery or a future date and time.
Pro Tip: Best Send Times
Our data shows salon emails get the highest open rates on Tuesday and Thursday mornings between 9-11 AM. Avoid sending on weekends when clients are less likely to check email.
SMS Marketing Campaigns
SMS campaigns have open rates above 95%, making them the fastest way to fill last-minute openings or promote flash sales. Tilavon's SMS campaign tool handles compliance, personalization, and delivery tracking automatically.
Composing Your Message
Navigate to Marketing > Campaigns and select SMS as the campaign type. Write your message in 160 characters or fewer for a single SMS segment. Use the character counter to stay within limits. Include a clear call-to-action like a booking link or a reply keyword.
Personalization Tags
docs.marketing.topics.smsCampaigns.personalization
Automatic Compliance
Tilavon automatically appends opt-out instructions to every SMS campaign. Messages are only sent to clients who have opted in to marketing messages. Your salon's TCPA compliance is managed automatically, so you never have to worry about regulatory requirements.
Automated Marketing Flows
Automated flows run in the background, sending the right message at the right time without any manual effort. Once configured, these campaigns generate bookings on autopilot. Navigate to Marketing > Automations to set up or manage your flows.
Birthday Campaign
Automatically send a personalized birthday message with a special offer (e.g., 20% off or a free add-on service) a few days before the client's birthday. Birthday campaigns average a 45% redemption rate.
Win-Back Campaign
Trigger a message when a client hasn't visited in a specified period (e.g., 60 or 90 days). Include an incentive to encourage them to rebook. Tilavon tracks each client's typical visit interval to time this perfectly.
Welcome Series
Send a sequence of messages to new clients after their first visit. The default series includes a thank-you message, a reminder to book their next appointment, and an invitation to download your salon's mobile app.
Post-Visit Follow-Up
Automatically send a thank-you message after each appointment. Include a review request link and a rebooking prompt. Timing is configurable from 1 hour to 48 hours after checkout.
Loyalty Milestone
Celebrate when clients reach loyalty point milestones. Tilavon automatically notifies clients when they earn enough points for a reward, driving redemption and repeat visits.
Pro Tip: Don't Over-Automate
Limit each client to a maximum of 2-3 automated messages per month. Tilavon's frequency capping prevents over-messaging by automatically holding lower-priority automations when a client has received recent communications.
Audience Segmentation
Sending the same message to every client is a missed opportunity. Tilavon's segmentation tools let you divide your client base into meaningful groups so you can tailor your messaging and offers for maximum impact.
Segmentation Criteria
Build segments using any combination of filters: visit frequency (weekly, monthly, quarterly), last visit date, total spending, average ticket value, preferred services, preferred technician, source (walk-in, online, referral), and custom tags. Combine multiple filters with AND/OR logic for precise targeting.
Dynamic Segments
Segments update automatically as client data changes. When a client's visit count increases or they try a new service, they automatically move into the appropriate segments. This means your campaigns always target the most current, relevant audience without manual updates.
Pre-Built Segment Presets
Tilavon includes ready-to-use segment presets: VIP Clients (top 10% by spending), At-Risk Clients (overdue for a visit), New Clients (first visit in last 30 days), Loyal Regulars (5+ visits), High-Value Services (clients who book premium services), and Lapsed Clients (no visit in 90+ days). Use these as-is or customize them to fit your salon.
Campaign Templates
Templates save you time and ensure professional-looking campaigns every time. Tilavon's template library is organized by campaign type, season, and goal so you can find the right starting point quickly.
Template Library
Browse templates organized into categories: Service Promotions, Seasonal Specials, Holiday Campaigns, Loyalty Rewards, New Service Announcements, Referral Programs, and Event Invitations. Each template includes suggested subject lines, body copy, and imagery that you can customize.
Customizing Templates
Every template is fully editable. Change colors to match your brand, swap images, rewrite copy, and adjust the layout. Your changes are applied in a visual editor — no coding required. Templates automatically pull in your salon name, logo, and contact information.
Saving Custom Templates
After customizing a template, save it as a new custom template for future use. Navigate to Marketing > Templates to manage your saved templates. You can organize them into folders, duplicate them, and share them across multiple locations if you have more than one salon.
Campaign Scheduling
Timing matters. Tilavon lets you schedule campaigns in advance so you can plan your marketing calendar and ensure messages arrive when clients are most likely to engage.
Choosing the Right Time
When creating a campaign, choose Send Now for immediate delivery or Schedule for Later to pick a specific date and time. Tilavon displays the time in your salon's local timezone. You can also see upcoming scheduled campaigns on the Marketing Calendar view.
Marketing Calendar
The Marketing Calendar shows all scheduled campaigns, active automations, and past campaigns on a monthly view. This helps you avoid scheduling conflicts (like sending two promotions on the same day) and plan campaigns around holidays, salon events, and slow periods.
Pro Tip: Plan Monthly
Set aside 30 minutes at the beginning of each month to plan and schedule your campaigns. Create a mix of service promotions, loyalty rewards, and educational content to keep your messaging fresh and engaging.
Campaign Analytics & Tracking
Understanding what works and what doesn't is essential for improving your marketing over time. Every campaign in Tilavon includes a detailed analytics dashboard that tracks performance from delivery through to revenue generated.
Key Metrics
For email campaigns, track delivery rate, open rate, click-through rate, unsubscribe rate, and bounce rate. For SMS campaigns, track delivery rate, response rate, and opt-out rate. All campaigns also track redemption rate (how many clients used an offer) and booking rate (how many clients booked an appointment).
Revenue Attribution
Tilavon attributes revenue to campaigns when a client who received the campaign books and completes an appointment within the attribution window (default: 7 days). This shows you exactly how much revenue each campaign generated, helping you calculate ROI.
Comparing Campaigns
Use the Campaign Comparison view to see multiple campaigns side by side. Compare open rates, click rates, and revenue across different campaign types, audiences, or time periods. This helps you identify your most effective marketing strategies.
A/B Testing Basics
A/B testing removes the guesswork from marketing by letting you test two versions of a campaign against each other. Tilavon makes it simple to set up tests and automatically identifies the winner.
Setting Up an A/B Test
When creating an email campaign, toggle on A/B Test. Create two versions (Variant A and Variant B) with a single difference between them — for example, different subject lines. Choose what percentage of your audience receives each variant (default: 50/50). Tilavon sends both versions and tracks performance.
What to Test
Start with subject lines, as they have the biggest impact on open rates. Then test different offers (10% off vs. free add-on), different images, different send times, and different call-to-action text. Only test one variable at a time for clear results.
Reading Results
After the test period (minimum 24 hours), Tilavon highlights the winning variant based on your chosen success metric (open rate, click rate, or booking rate). You can then apply the winning approach to future campaigns. Test results are saved for reference in Marketing > A/B Test History.
Frequently Asked Questions
How do automated campaigns work?
Automated campaigns trigger based on client events like birthdays, last visit dates, or new sign-ups. You configure the campaign once — the message, audience criteria, and timing — then Tilavon automatically sends the right message to the right clients at the right time. You can pause, edit, or stop any automation at any time from Marketing > Automations.
Can I segment my audience?
Yes. Tilavon lets you create audience segments using filters like visit history, service preferences, spending levels, appointment frequency, and custom tags. Segments update dynamically as client data changes, ensuring your campaigns always target the right people. Pre-built segment presets are available for common groups like VIP clients and at-risk clients.
How many SMS messages are included?
SMS limits depend on your subscription plan. The Pro plan includes 500 SMS messages per month, and the Elite plan includes 2,000. Additional message packs of 500 can be purchased at any time. Email campaigns are unlimited on all plans. Check your current usage in Settings > Billing > SMS Usage.
Can I customize campaign templates?
Absolutely. Tilavon provides pre-designed templates for common campaigns including birthday offers, win-back sequences, welcome series, and seasonal promotions. Every element is customizable — message text, images, offers, colors, and sending schedule. You can also save your customized templates for reuse and create campaigns from scratch.
How do I track campaign results?
Every campaign includes a real-time analytics dashboard showing delivery rates, open rates, click-through rates, redemption rates, and revenue attributed to the campaign. You can compare campaign performance over time, identify your most effective strategies, and export analytics data for further analysis.