Marketing & Communication

SMS Messaging for Your Salon

Reduce no-shows with automated reminders, confirm appointments with one tap, and communicate with clients through two-way texting — all built into Tilavon.

Complete SMS Messaging for Salons

Keep clients informed and engaged with automated appointment reminders, confirmations, and real-time two-way messaging.

1

Appointment Reminders

Automatically remind clients before their appointments to reduce no-shows by up to 90%.

2

Confirmation Messages

Automatically send booking confirmations, reschedule notices, and cancellation confirmations.

3

Custom Message Templates

Create reusable message templates with dynamic personalization tags for consistent, professional communication.

4

Two-Way Messaging

Have real-time text conversations with clients directly from your Tilavon dashboard.

5

Bulk Messaging

Send a single message to multiple clients at once for announcements, closures, or promotions.

6

Message Scheduling

Compose messages now and schedule them to send at the perfect time.

7

SMS Compliance

Stay compliant with TCPA regulations automatically — Tilavon handles opt-in, opt-out, and consent management.

8

Message History & Logs

Access a complete log of every message sent and received, with delivery status and conversation history.

1

Appointment Reminders

Missed appointments cost salons thousands of dollars annually. Tilavon's automated SMS reminders ensure clients remember their appointments and give them an easy way to confirm or reschedule. Here's how to set them up.

Enable Reminders

Go to Settings > Messaging > Appointment Reminders and toggle reminders on. This activates automated SMS reminders for all future appointments.

Set Reminder Timing

Choose when reminders are sent. Options include 24 hours before, 2 hours before, or both. Most salons see the best results with a 24-hour reminder that also gives clients time to reschedule if needed.

Customize the Message

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Enable One-Tap Confirmation

Turn on the confirmation link feature so clients can confirm their appointment by tapping a link in the reminder. Confirmed appointments show a green checkmark on your schedule, so you know who's coming.

Track No-Show Rates

After enabling reminders, monitor your no-show rate in Reports > Appointments. Most salons see a 70-90% reduction in no-shows within the first month of using automated reminders.

Pro Tip: Two Reminders Work Best

Send both a 24-hour and a 2-hour reminder for the lowest no-show rates. The first reminder gives clients time to reschedule, while the same-day reminder catches anyone who forgot.

2

Confirmation Messages

Confirmation messages keep clients informed and reduce confusion about appointment details. Tilavon automatically sends confirmations for bookings, reschedules, and cancellations so your front desk staff doesn't have to.

Booking Confirmations

When a client books an appointment (online, via the app, or at the front desk), Tilavon instantly sends an SMS confirmation with the date, time, service, and technician name. The message includes an option to add the appointment to their phone's calendar.

Reschedule Confirmations

When an appointment is rescheduled, Tilavon sends an updated confirmation with the new date and time. The original appointment details are included for reference so the client can verify the change.

Cancellation Confirmations

Cancelled appointments trigger a brief confirmation message letting the client know the cancellation was processed. The message includes a rebooking link to encourage them to schedule a new appointment.

3

Custom Message Templates

Templates save time and ensure every message from your salon is professional and on-brand. Create templates for common scenarios and reuse them across reminders, confirmations, and manual messages.

Dynamic Variables

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Creating a Template

Go to Settings > Messaging > Templates and click Create Template. Give it a name (e.g., 'Holiday Hours Notice'), write your message using dynamic tags, and save. Templates can be used for reminders, confirmations, manual messages, and bulk messages.

Managing Templates

View, edit, duplicate, and delete templates from the Templates page. Templates are organized by type (reminder, confirmation, marketing, general). You can set a default template for each message type, and switch templates without losing your customizations.

4

Two-Way Messaging

Sometimes clients need to ask a question, request a change, or share information that doesn't fit into a form. Two-way messaging lets your team text with clients directly from the Tilavon dashboard, with all conversation history attached to the client's profile.

The Message Inbox

Access your inbox from the Messaging tab in the main navigation. Incoming client messages appear in real time with the client's name and profile photo. Click any conversation to view the full history and reply. Unread messages are highlighted, and you can filter by date, client, or status.

New Message Notifications

When a client sends a message, Tilavon displays a notification badge on the Messaging tab and optionally sends a push notification to your device. Configure notification preferences in Settings > Notifications to ensure your team never misses a client message.

Client Context

When viewing a conversation, the sidebar shows the client's profile including upcoming appointments, last visit, preferred services, and notes. This context helps your team provide informed, personalized responses without switching screens.

Pro Tip: Set Response Time Expectations

Add your typical response time to your salon's messaging auto-reply (e.g., 'We typically respond within 30 minutes during business hours'). This sets client expectations and prevents frustration if there's a short delay.

5

Bulk Messaging

Bulk messaging lets you reach many clients at once — perfect for announcing holiday hours, last-minute openings, or special events. Messages are sent individually to each client so they appear as personal texts.

Selecting Recipients

Go to Messaging > Bulk Message. Choose recipients by selecting a saved audience segment, manually picking clients from your client list, or filtering by criteria like last visit date or preferred service. The recipient count updates in real time as you adjust your selection.

Composing Your Message

Write your message using the same dynamic tags available in templates. The character counter shows your message length and SMS segment count. Preview how the message will look with actual client data before sending.

Delivery and Tracking

Bulk messages are delivered within minutes depending on the number of recipients. Track delivery status in real time from the Bulk Message History page. You can see which messages were delivered, failed, or triggered opt-outs.

6

Message Scheduling

Schedule messages in advance to ensure they arrive at the right time without requiring you to be at the dashboard. This is especially useful for coordinating announcements with events or promotions.

Scheduling a Message

When composing any message (individual, bulk, or campaign), click Schedule instead of Send Now. Choose the date and time in your salon's timezone. The message will be queued and sent automatically at the scheduled time.

Managing Scheduled Messages

View all pending scheduled messages in Messaging > Scheduled. Each entry shows the message content, recipients, and scheduled send time. You can edit the message, change the send time, or cancel the scheduled message before it sends.

7

SMS Compliance

SMS regulations require client consent before sending marketing messages and an easy opt-out mechanism. Tilavon manages compliance automatically so you can focus on your business without worrying about legal requirements.

Automatic Opt-In Collection

Clients opt in to SMS messaging during online booking, in-app registration, or at check-in when they provide their phone number. Tilavon records the opt-in timestamp and method for each client as proof of consent.

Instant Opt-Out Processing

Every marketing message includes opt-out instructions. When a client texts STOP, they are immediately removed from all marketing messages. Their preference is recorded on their profile and Tilavon will not send them further marketing texts.

Quiet Hours Enforcement

Tilavon respects quiet hours and will not send marketing messages before 8 AM or after 9 PM in the client's local timezone. Transactional messages like appointment confirmations are exempt but still respect reasonable hours.

Consent Records

All consent records are stored and accessible in Settings > Compliance > SMS Consent Log. This provides an audit trail showing when each client opted in, through which channel, and their current consent status.

TCPA Compliance

Tilavon's messaging system is designed to comply with the Telephone Consumer Protection Act (TCPA). This includes obtaining prior express written consent for marketing messages, providing clear opt-out mechanisms, and maintaining accurate Do Not Call lists.

8

Message History & Logs

Having a complete record of all messaging activity helps you track communication, resolve disputes, and understand your messaging patterns. Tilavon stores all message history and makes it easy to search and review.

Per-Client History

Every client's profile includes a Messages tab showing all SMS messages sent to and received from that client. This includes automated reminders, confirmations, marketing messages, and manual conversations. Scroll through the complete timeline or filter by message type.

Global Message Search

Use Messaging > History to search across all messages. Filter by date range, message type (reminder, confirmation, marketing, manual), delivery status (delivered, failed, pending), and client name or phone number.

Delivery Status Tracking

Every message shows its delivery status: Queued (waiting to send), Sent (delivered to carrier), Delivered (confirmed delivered to device), Failed (delivery failed), or Replied (client responded). Failed messages include the failure reason to help troubleshoot issues.

Frequently Asked Questions

How do appointment reminders work?

Tilavon automatically sends SMS reminders before appointments based on your configured timing (24 hours, 2 hours, or both). Each reminder includes the appointment details and a link for the client to confirm or reschedule. Enable reminders in Settings > Messaging > Appointment Reminders.

Can clients reply to messages?

Yes. Tilavon supports two-way SMS messaging. Clients can reply to any message, and their responses appear in your message inbox on the dashboard. You can continue the conversation in real time, and all message history is stored on the client's profile for reference.

How do I stay compliant with SMS regulations?

Tilavon handles compliance automatically. Clients opt in during booking or check-in, every marketing message includes opt-out instructions, and opt-out requests are processed immediately. Tilavon respects quiet hours and maintains consent records for audit purposes.

Can I schedule messages in advance?

Yes. When composing any message, click Schedule instead of Send Now. Choose the date and time, and the message will be sent automatically. Manage all scheduled messages in Messaging > Scheduled, where you can edit, reschedule, or cancel them.

What happens if a client opts out?

When a client texts STOP, they are immediately removed from all SMS marketing messages. Their opt-out status is recorded on their profile, and Tilavon will not send further marketing texts. Transactional messages like appointment confirmations continue unless the client specifically requests otherwise. Clients can re-subscribe by texting START.

Never Miss a Client Message Again

Start your free trial and set up automated reminders in under 5 minutes. Watch your no-shows drop immediately.