Client & Loyalty

Memberships & Packages

Build predictable recurring revenue with membership plans and give clients flexibility with prepaid service packages.

Recurring Revenue Made Simple

Memberships and packages give your salon financial stability while offering clients great value on the services they love.

1

Creating Membership Tiers

2

Setting Up Recurring Billing

3

Prepaid Service Packages

4

Member Benefits & Discounts

1

Creating Membership Tiers

Design membership plans that appeal to different client segments and spending levels.

Navigate to Memberships

Go to Settings > Memberships and click + New Membership. You'll be guided through a setup wizard that covers pricing, benefits, and billing details.

Define Tier Details

Set the membership name (e.g., 'Gold Member,' 'Platinum VIP'), monthly price, and a description of included benefits. You can create unlimited tiers — most salons find 2-3 tiers work best.

Set Included Services

Choose which services are included in the membership. Options include a set number of specific services per month (e.g., '2 basic manicures'), a dollar credit that can be used toward any service, or unlimited services from a specific category.

Pro Tip

Price your entry-level membership at roughly 80% of what a typical client spends per month. This makes the value obvious while ensuring members visit more frequently, which increases add-on and retail sales.

2

Setting Up Recurring Billing

Tilavon handles all recurring billing automatically through your connected payment processor.

Payment Method on File

When a client signs up for a membership, they save a payment method (credit card or debit card) that will be charged automatically each billing cycle. The card is securely tokenized — Tilavon never stores raw card numbers.

Billing Schedule

Choose monthly or annual billing cycles. Annual memberships can include a discount (e.g., 'Pay for 10 months, get 12'). Billing dates are based on when each client enrolled, so charges are spread throughout the month.

Failed Payment Handling

If a payment fails, the system retries automatically after 3 days, then again after 7 days. The client receives a notification to update their payment method. After 3 failed attempts, the membership is paused and the client is notified.

Important

Review your failed payments weekly under Memberships > Billing Issues. A quick phone call to clients with failed payments often resolves the issue before they churn.

3

Prepaid Service Packages

Packages let clients buy a bundle of services upfront at a discount — great for seasonal promotions or frequent visitors who prefer to pay once.

Create a Package

Go to Settings > Packages and click + New Package. Set the package name, the services included (e.g., '5 Gel Manicures'), the package price (typically 10-20% less than buying individually), and an optional expiration period.

Selling Packages

Packages can be sold at the front desk during checkout, through your online booking page, or via your client app. When sold, the package credits are immediately added to the client's profile.

Tracking Credits

Each client's remaining package credits are visible on their profile and during checkout. When a client checks out with a service covered by their package, the system offers to apply a package credit before processing payment.

4

Member Benefits & Discounts

Make memberships irresistible with exclusive perks that go beyond included services.

Member Discounts

Set a percentage discount on services not included in the membership. For example, Gold members get 10% off all add-on services and 15% off retail products. Discounts are applied automatically at checkout.

Priority Booking

Enable priority booking windows that give members access to appointment slots before they open to the general public. This is especially valuable during busy seasons like holidays and prom.

Exclusive Services

Create services that are available only to members. For example, a 'Members-Only Express Mani' available during lunch hours. These services appear in booking only for clients with active memberships.

Birthday & Anniversary Perks

Configure automatic birthday rewards (e.g., free add-on service during birthday month) and membership anniversary gifts that are credited to the client's account automatically.

5

Managing Member Accounts

Keep your membership roster healthy with easy-to-use management tools.

Member Dashboard

The Memberships dashboard shows all active members, their tier, billing status, next billing date, and usage for the current period. Use the search and filter tools to find specific members quickly.

Upgrades & Downgrades

Change a client's membership tier from their profile. Upgrades take effect immediately with a prorated charge for the remainder of the billing period. Downgrades take effect at the next billing date.

Usage Tracking

Monitor each member's service usage against their included benefits. The system highlights members who are underutilizing their membership — these clients may be at risk of canceling and could benefit from a check-in call.

6

Pausing & Canceling Memberships

Life happens. Give your clients flexibility without losing them permanently.

Pausing a Membership

Clients or staff can pause a membership for 1-3 months. During the pause, billing is suspended and membership benefits are unavailable. The membership resumes automatically at the end of the pause period.

Canceling a Membership

To cancel a membership, open the client's profile, go to Membership, and click Cancel. You can configure a cancellation survey to understand why clients leave. Cancellations take effect at the end of the current billing period.

Win-Back Automation

When a membership is canceled, the system can automatically send a win-back email sequence after 30, 60, and 90 days. Configure these messages under Memberships > Automation to offer incentives for rejoining.

7

Membership Revenue Reports

Track the financial health of your membership program with dedicated reporting.

Monthly Recurring Revenue

The MRR report shows your total monthly recurring revenue from memberships, broken down by tier. Track growth over time and identify trends in enrollment and churn.

Churn Rate

Monitor your monthly churn rate — the percentage of members who cancel each month. A healthy salon membership program maintains churn below 5%. Tilavon flags when your churn rate exceeds your configured threshold.

Member Lifetime Value

Compare the lifetime value of members versus non-members. This report factors in membership fees, additional service revenue, retail purchases, and referrals to show the true value of your membership program.

Frequently Asked Questions

What's the difference between memberships and packages?

Memberships are recurring subscriptions billed monthly or annually that include ongoing benefits like discounted services, included visits, and exclusive perks. Packages are one-time prepaid bundles of services bought at a discount. Memberships build long-term recurring revenue; packages are great for promotions and upfront cash flow.

How does recurring billing work?

When a client signs up for a membership, they save a card on file. Tilavon automatically charges the card on each billing date through your connected payment processor (Stripe, Square, or SumUp). Failed payments are retried automatically, and clients are notified to update their payment method if needed.

Can members pause their membership?

Yes. Members can pause for 1 to 3 months. During the pause, billing stops and benefits are suspended. The membership resumes automatically when the pause period ends. You can configure the maximum pause duration and how many pauses are allowed per year under Settings > Memberships.

How do package credits work?

When a client purchases a package, the included service credits are added to their profile. At checkout, if the client's services match their package credits, the system prompts the staff to apply the credit. One credit is deducted per qualifying service. Remaining credits are always visible on the client's profile.

Can I offer family memberships?

Yes. Create a family membership tier that allows multiple linked profiles to share benefits under one billing account. Go to Settings > Memberships, create a new tier, and enable 'Allow linked members.' The primary account holder is billed, and you can set how many linked members are included in the plan.

Ready to Build Predictable Revenue?

Launch memberships and packages that keep your clients committed and your revenue consistent month after month.