Loyalty Features at a Glance
Choose from stamp cards, point systems, or referral programs — or combine all three to maximize retention.
Setting Up Stamp Cards
Point-Based Loyalty Programs
Configuring Rewards & Thresholds
Referral Program Setup
Setting Up Stamp Cards
Stamp cards are the simplest way to reward repeat visits. Clients earn a stamp for each qualifying visit and redeem a reward when their card is full.
Create a Stamp Card
Navigate to Loyalty > Stamp Cards and click + New Stamp Card. Set the card name (e.g., 'Manicure Rewards'), the number of stamps required (typically 8-10), and the reward (e.g., 'Free Basic Manicure').
Define Qualifying Services
Choose which services earn a stamp. You can select individual services or entire categories. For example, set all manicure services to earn stamps but exclude add-ons like nail art.
Automatic Stamping
Stamps are added automatically at checkout when a client pays for a qualifying service. The front desk sees a confirmation toast showing the client's stamp progress. No manual tracking needed.
Pro Tip
Set your stamp card to require 9 visits for a reward — research shows odd numbers feel more achievable. Start new clients with 1 stamp already filled to create a sense of momentum.
Point-Based Loyalty Programs
Point-based programs give you more flexibility than stamp cards. Clients earn points based on spending and redeem them for rewards of varying value.
Configure Point Rules
Go to Loyalty > Points Program and set your earning rate. The default is 1 point per dollar spent, but you can customize this. You can also set bonus point multipliers for specific services, products, or time periods.
Set Point Values
Define how many points are needed for each reward tier. For example: 100 points = $5 off, 250 points = $15 off, 500 points = free service up to $50. Create as many tiers as you like.
Bonus Point Events
Run limited-time promotions like 'Double Points Week' or '3x Points on Pedicures.' Schedule these events in advance from Loyalty > Promotions. The system automatically applies the multiplier during the event period.
Pro Tip
Send a push notification to clients in your app when they're within 20% of their next reward. This 'almost there' nudge is one of the most effective drivers of return visits.
Configuring Rewards & Thresholds
Design rewards that excite your clients without cutting too deeply into your margins.
Reward Types
Choose from percentage discounts, fixed dollar amounts, free services, free add-ons, or custom rewards. Each reward type has its own configuration — for example, percentage discounts can be capped at a maximum dollar value.
Threshold Settings
Set the minimum points or stamps required to unlock each reward. You can create multiple reward tiers so clients always have a near-term goal and a stretch goal to work toward.
Reward Expiration
Optionally set an expiration period for earned rewards. For example, require clients to redeem within 90 days of earning. The system sends automatic reminders before rewards expire.
Referral Program Setup
Turn satisfied clients into your best marketing channel with referral incentives that reward both the referrer and the new client.
Enable Referrals
Go to Loyalty > Referral Program and toggle it on. Set the reward for the referring client (e.g., '$10 off next visit') and the incentive for the new client (e.g., '15% off first visit').
Referral Codes
Each client receives a unique referral code visible in their client app and on their receipts. When a new client enters the code during their first booking or check-in, both parties are credited automatically.
Referral Tracking
View all referral activity under Loyalty > Referrals. See who referred whom, when the referral converted, and the total revenue generated by each referrer. Identify your top referrers and consider giving them extra recognition.
Tracking Loyalty Balances
Stay on top of your loyalty program's financial impact with real-time balance tracking.
Client Balance View
Open any client profile to see their current stamp count, point balance, available rewards, and referral history. This information is also visible to front desk staff during check-in and checkout.
Outstanding Liability
The Loyalty Dashboard shows your total outstanding points liability — the dollar value of all unredeemed points across all clients. Monitor this to ensure your program remains sustainable.
Activity Log
Every point earned, stamp collected, and reward redeemed is logged with a timestamp and the associated transaction. Use this audit trail to resolve any client disputes about their balance.
Redeeming Rewards at Checkout
Reward redemption is built directly into the checkout flow — no awkward workarounds or manual discounts required.
Automatic Detection
When a client with available rewards reaches checkout, the system displays a banner showing their redeemable rewards. The front desk staff simply asks if the client would like to use their reward.
Apply the Reward
Tap 'Apply Reward' to deduct the reward value from the transaction total. The reward is marked as redeemed and removed from the client's available rewards. The receipt shows the original total, the reward discount, and the final amount.
Partial Redemption
For point-based programs, clients can choose to redeem a portion of their points rather than the full amount. They might use 100 of their 350 points for a $5 discount and save the rest.
Loyalty Reports & Analytics
Measure the impact of your loyalty program and optimize it based on real data.
Enrollment Rate
Track how many clients are enrolled in your loyalty program and what percentage of total clients they represent. A healthy program has 60-80% enrollment.
Redemption Rate
Monitor how often rewards are redeemed. A very low redemption rate means your thresholds may be too high. A very high rate could indicate your rewards are too generous.
Revenue Impact
Compare the average visit frequency and spend of loyalty members versus non-members. Tilavon calculates the incremental revenue attributable to your loyalty program so you can see your return on investment.
Frequently Asked Questions
How do stamp cards work?
Stamp cards track qualifying visits automatically. When a client checks out after receiving a qualifying service, a stamp is added to their digital card. Once all stamps are collected, they can redeem their reward at their next visit. The entire process is automatic — no physical cards to lose or forget.
Can I run multiple loyalty programs?
Yes. You can run stamp cards and a points program simultaneously. For example, have a stamp card specifically for pedicures while also running a general points program that covers all services. Clients can participate in both programs at the same time.
How do referral rewards work?
Each client gets a unique referral code. When a new client uses that code during their first booking or check-in, both the referrer and the new client receive their configured rewards automatically. Referrers get their reward credited after the new client completes their first appointment.
Can clients see their loyalty balance?
Yes. Clients can check their stamp progress, point balance, and available rewards through your branded client app. Their balance is also printed on receipts and visible to front desk staff during check-in. You can also enable a loyalty balance display on your check-in kiosk.
Do loyalty points expire?
This is configurable. By default, points do not expire. You can optionally set an expiration period (e.g., 12 months of inactivity) under Loyalty > Settings. When expiration is enabled, clients receive automatic reminders before their points expire, giving them a chance to visit and keep their balance active.
Ready to Boost Client Retention?
Launch a loyalty program in minutes and start rewarding the clients who keep your chairs full.